The choice of the name “Artgender” derives from the consideration for which the brand that identifies a particular company that operates in the sectors of event planning, publishing and communication has never been used; for us art is a real type of human being, that is, who is deeper. Does not exclude anyone but renames a category, composed of very different people within… elsewhere I think, origin and direction; but, united by a single factor: the artistic one. Anyone can be or feel like an artist as long as he is concerned with producing or simply approaching any form of expression. Our identity is necessary, in things, in people, in words, in ways… that teaching contributes to formation ‘individual evolution.

il collettivo Beatles

THE BEATLES: inspiration, brilliance e communication ability

Are brilliance and artistic uniqueness prerogatives of the sole individual or can they arise as well in a union?
The Beatles answered clearly this question.
This article’s aim is not to narrate in anthological way their musical evolution but rather to understand their human and artistic path and moreover the cultural impact they had at that time. All started after the II World War when “The Quarrymen” (their first band’s name) laid the foundation for a cultural revolution which would last all the 20th century.

At that time Lennon, McCartney and Harrison launched their artistic partnership in Liverpool. Shortly would have born “The Beatles” without Ringo Starr who would join the band only later. At the beginning their look was similar to overseas band’s one, but when in 1960 in Hamburg they decided to shake their “fashion style” up, they became a global fashion icon. Who do not remember their Chelsea boots, jackets and bob haircut? It is enough just to look at the pictures of western youth in order to notice how they were clearly imitated.

After two years in Hamburg they came back to Liverpool with the aim to make themselves better known and launch their unique musical genre (defined “britpop”). Immediately they were noticed by discographic industry and very soon they released famous songs such as “Love me do” recorded in Abbey Road studios. From that moment on it started the Beatles golden decade which gifted us wonderful melodies influencing the common sentiment.

Indeed their full artistic maturity were achieved in 1966-67 when “Revolver” and “Sgt. Pepper’s Lonely Hearts Club Band” were published, in fact “Sgt. Pepper’s Lonely Hearts Club Band” is considered by many the cornerstone of the rock music history. Towards the end of ’60 their success started to decline in a “mystic period”: journeys in India became frequent and very often they met the guru Maharishi Mahesh Yogi.

John Lennon felt in love with Yoko Ono and this worsened the already precarious band’s balance putting an end to the Beatles union; the four decided to pursue a soloist career. In particular Lennon excelled as high standing figure devoting himself to poetry and nonviolence, in fact, in this regard, in 1971 he composed the song “Imagine”. Unfortunately in 1980 he was murdered by a fan in New York City and there in 1985 it has been dedicated the “Strawberry Fields Memorial” to him in the Central Park.
The Beatles global success is a product of modern times and the globalization phenomenon born in those years, together with all the benefits and wellness originated by the post war context and technological evolution. Just think at how many skies they crossed and in how many countries they performed! The art of The Beatles exploded both when they were in a partnership context and when they decide to be soloists.
The Beatles have created a new genre, a new way of think the music which goes beyond the eternal melodies embracing all artistic fields and influencing the 20th century culture. Their artistic and communicative inheritance is nowadays still present.