Not being online today means not really being present on the market. It means leaving too much portion of the market to your competitors and also it means not understanding fully the potential. The web is parallel “world” to the real one where there is a need for “documents” to identify one’s own identity and presentations in order to generate new commercial relationships and synergies. This is important as well in order to be in the range of choices of all those customers who have abandoned the analogue purchase for the on-line’s one. In fact, online consumers are today the only real “faithful” consumer. In commerce the aspect with which we introduce ourselves is important, fundamental. Today we must take care not only of our own physical image but also of the virtual one. That is why we offer “custom-made garments” without directing towards a particular, emulative representation of success cases; in fact we help both to enhance the merits and to “hide” those blemishes of the world that we have to reproduce in digital format. We currently try to propose again what the old good tailors were capable and used to do: dress a body and not cover it.