The choice of the name “Artgender” derives from the consideration for which the brand that identifies a particular company that operates in the sectors of event planning, publishing and communication has never been used; for us art is a real type of human being, that is, who is deeper. Does not exclude anyone but renames a category, composed of very different people within… elsewhere I think, origin and direction; but, united by a single factor: the artistic one. Anyone can be or feel like an artist as long as he is concerned with producing or simply approaching any form of expression. Our identity is necessary, in things, in people, in words, in ways… that teaching contributes to formation ‘individual evolution.

Social Strategy

While a website whether it is a digital “business card” or a veritable navigable portal is essential today, being present on social media can be a double-edged sword. It means that if you decide to have social pages with continuous interactions related to your followers, public or a potential client, you must do it well because bad management not only does not bring benefits but it could be a waste of resources and even negative publicity. Having an integrated strategy for social networks is absolutely necessary, that is not a whim. We go further in this process evaluating together with the customer every single step, first of all understanding the real needs, and expectations, then studying the best solution to reach the objectives. We also do this by calculating the lowest consumption against the best result. Our strategies have always two determiners: effectiveness and efficiency.