While a website whether it is a digital “business card” or a veritable navigable portal is essential today, being present on social media can be a double-edged sword. It means that if you decide to have social pages with continuous interactions related to your followers, public or a potential client, you must do it well because bad management not only does not bring benefits but it could be a waste of resources and even negative publicity. Having an integrated strategy for social networks is absolutely necessary, that is not a whim. We go further in this process evaluating together with the customer every single step, first of all understanding the real needs, and expectations, then studying the best solution to reach the objectives. We also do this by calculating the lowest consumption against the best result. Our strategies have always two determiners: effectiveness and efficiency.