The choice of the name “Artgender” derives from the consideration for which the brand that identifies a particular company that operates in the sectors of event planning, publishing and communication has never been used; for us art is a real type of human being, that is, who is deeper. Does not exclude anyone but renames a category, composed of very different people within… elsewhere I think, origin and direction; but, united by a single factor: the artistic one. Anyone can be or feel like an artist as long as he is concerned with producing or simply approaching any form of expression. Our identity is necessary, in things, in people, in words, in ways… that teaching contributes to formation ‘individual evolution.

Exhibition

Art, in all of its forms and expressions, is our driving force. It is what gives us the impetus for production and it is the motive that keeps constantly awake the basic ingredients of every our new projects: creativity and sensitivity. It is pure love what we experience when we have the opportunity to do justice to works of art. As contemporaneity teaches us, we are not called to judge but to observe and interpret. Setting up pictorial, photographic and sculptural exhibitions is the opportunity to highlight the exhibition and at the same time our way of experiencing this world. We want to create an exhibition in which viewers are not only passive observers but they interact with it by enjoying it longer than a glance… the artworks are the fulcrum and boundary, they create the atmosphere and they enjoy the passing of time together with their admirers. Among some activity of dialogue and confrontation with the other participants and a playful moment of light-heartedness, it is inserted the creativity of the artist who is the creator and absolute protagonist of the scene without focusing the attention on himself. If it is true that “The charm is the art of making someone say yes, without asking for anything” it is also true that the artists for whom we study the fittings and organize the exhibition space must do not worry about not being remembered.

We have put into play our resources and shows on stage. Emerging companies, young actors, improvisations, readings, reinterpretations of sacred texts from the theatre history… we wanted to experience everything in the human attitude in order to offer it to those who really love getting excited by looking for new and honest ways. Unexpected successes have overwhelmed us and that is why we have decided to create a real small independent production through which we want to support marginalized realities compared to the great theaters and institutional channels. Furthermore, we have realized that what is important to make memorable an exhibition, it is not the prestige of the name or the work but it is the combination of impalpable ingredients such as hospitality, the energy between the stage and the audience, the enthusiasm or the inexplicably magical and shared atmosphere. Our greatest desire is to make all those moments as possible as significant.

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