Conceiving a Brand composed of a logo and/or naming carries with it an enormous responsibility. Today it is dedicated no more than a fragment of second to the observation of something. We believe that the symbolic composition that describes an identity must be as close as possible to the values which represent and also as fast as easy to be understood by anyone. All this without being trivial and acting as a novelty on the market in order to attract and focus attention on ourselves. We certainly offer experience and expertise but what we are sure to do really well is knowing how to put our soul into a true passion. The most precious rewarding element placed in our abilities is giving voice and shape to an idea by transforming it into a concrete expression and a unique product.
The choice of the name “Artgender” derives from the consideration for which the brand that identifies a particular company that operates in the sectors of event planning, publishing and communication has never been used; for us art is a real type of human being, that is, who is deeper. Does not exclude anyone but renames a category, composed of very different people within… elsewhere I think, origin and direction; but, united by a single factor: the artistic one. Anyone can be or feel like an artist as long as he is concerned with producing or simply approaching any form of expression. Our identity is necessary, in things, in people, in words, in ways… that teaching contributes to formation ‘individual evolution.
