Conceiving a Brand composed of a logo and/or naming carries with it an enormous responsibility. Today it is dedicated no more than a fragment of second to the observation of something. We believe that the symbolic composition that describes an identity must be as close as possible to the values which represent and also as fast as easy to be understood by anyone. All this without being trivial and acting as a novelty on the market in order to attract and focus attention on ourselves. We certainly offer experience and expertise but what we are sure to do really well is knowing how to put our soul into a true passion. The most precious rewarding element placed in our abilities is giving voice and shape to an idea by transforming it into a concrete expression and a unique product.

Words are important. The choice of the “tone of voice” also. After having studied for a long time the most suitable formula for each type of text… we have developed a language that is: authoritative but familiar, refined but fluent, captivating but authentic. The results have been a better understanding of the material we disclosed, increased attention and an influx of interest beyond the expected. This is why other companies have turned to us to provide them with the best way to present their content.

Lithography 2.0 & China 2.0
We try to distinguish ourselves in every detail of all our area’s competence and that is not easy. Every illustration on this site or on any of our social pages (or any other Artgender material) is designed and created by someone of the team. In our opinion “unpublished” is worth more than “widespread” and we give precedence to the intuitive rather than the immediately understandable … in contradiction with current trends, we want to give those moments to let the observer work with fantasy as we consider important the personal interpretation of everyone, regardless of the training he has, the reality he lives or the sector in which he operates. The image is a universal language and we also use our dialect to confront ourselves with other idioms by searching those who want to know our origin, provenance and the roots of this way of telling. We voraciously go towards the future but taking care of what belongs to the past by renewing it and enhancing it. From this vision, the graphic lines we created take their starting point.

The image is one of the most immediate ways to express and convey a concept. We know it and we apply this communication rule in order to convey valuable messages and raise awareness of purposes that are dear to us. Our cartoons are genuine and contemporary. They are conceived and produced internally. Also, they are so rich in meaning, that for each of them a short screenplay is first written.

While a website whether it is a digital “business card” or a veritable navigable portal is essential today, being present on social media can be a double-edged sword. It means that if you decide to have social pages with continuous interactions related to your followers, public or a potential client, you must do it well because bad management not only does not bring benefits but it could be a waste of resources and even negative publicity. Having an integrated strategy for social networks is absolutely necessary, that is not a whim. We go further in this process evaluating together with the customer every single step, first of all understanding the real needs, and expectations, then studying the best solution to reach the objectives. We also do this by calculating the lowest consumption against the best result. Our strategies have always two determiners: effectiveness and efficiency.

Not being online today means not really being present on the market. It means leaving too much portion of the market to your competitors and also it means not understanding fully the potential. The web is parallel “world” to the real one where there is a need for “documents” to identify one’s own identity and presentations in order to generate new commercial relationships and synergies. This is important as well in order to be in the range of choices of all those customers who have abandoned the analogue purchase for the on-line’s one. In fact, online consumers are today the only real “faithful” consumer. In commerce the aspect with which we introduce ourselves is important, fundamental. Today we must take care not only of our own physical image but also of the virtual one. That is why we offer “custom-made garments” without directing towards a particular, emulative representation of success cases; in fact we help both to enhance the merits and to “hide” those blemishes of the world that we have to reproduce in digital format. We currently try to propose again what the old good tailors were capable and used to do: dress a body and not cover it.