The choice of the name “Artgender” derives from the consideration for which the brand that identifies a particular company that operates in the sectors of event planning, publishing and communication has never been used; for us art is a real type of human being, that is, who is deeper. Does not exclude anyone but renames a category, composed of very different people within… elsewhere I think, origin and direction; but, united by a single factor: the artistic one. Anyone can be or feel like an artist as long as he is concerned with producing or simply approaching any form of expression. Our identity is necessary, in things, in people, in words, in ways… that teaching contributes to formation ‘individual evolution.

EVENT BOUTIQUE

We always start studying the client’s request when we organize an event. Then we make a creative proposal, which can be very different depending on the situation. Despite the originality of every installation, it is unthinkable not to realize them without practical things. The difference between a company that simply organizes events and us (in fact we define ourselves Boutique) consists precisely in not applying the same rules to every job as if they were “in series”. We build up and consolidate solid and lasting relationships with our esteemed suppliers, but at the same time we are not bound to them. We have locations that we love more than others but we don’t necessarily offer always the same ones. We have a special way of teaming up and sharing our work without reproducing our activities as if they were an assembly line. We consider ourselves stylist because we want to really know the customer tastes, understand their deepest needs and we prefer to work together with them in order to achieve the “perfect model”. Moreover we consider ourselves artists: we have our own method but we do not let ourselves be frightened by what’s new, indeed we are constantly looking for novelties.

EVENT BOUTIQUE

We always start studying the client’s request when we organize an event. Then we make a creative proposal, which can be very different depending on the situation. Despite the originality of every installation, it is unthinkable not to realize them without practical things. The difference between a company that simply organizes events and us (in fact we define ourselves Boutique) consists precisely in not applying the same rules to every job as if they were “in series”. We build up and consolidate solid and lasting relationships with our esteemed suppliers, but at the same time we are not bound to them. We have locations that we love more than others but we don’t necessarily offer always the same ones. We have a special way of teaming up and sharing our work without reproducing our activities as if they were an assembly line. We consider ourselves stylist because we want to really know the customer tastes, understand their deepest needs and we prefer to work together with them in order to achieve the “perfect model”. Moreover we consider ourselves artists: we have our own method but we do not let ourselves be frightened by what’s new, indeed we are constantly looking for novelties.

SMART AGENCY

The term “smart” refers to the intelligence and ability of a person to do things well and quickly, with that right pinch of “problem solving”. In this case we match the term “smart” to our communications agency because it perfectly describes its substance. Even if we are pleased to have continuous and long-lasting relationships, our primary purpose is not to entice the customer and establish a dialogue. The most important for us is undoubtedly to be present quickly, intuitively and exhaustively when needed. This means that we do not answer to a question but to necessity instead. We try to do it as soon as possible, perhaps with minimum expenditure of resources but very effectively.

MAGAZINE

Our editorial is a tool that allows readers to better read the surrounding events with their own critical spirit, it is not just an informative one. Our editorial makes a light training information like a look at the past that evokes the present, to which we continually refer to. Syntax rules used are simple, colloquial and the information is always verifiable through declared authoritative sources. The issues addressed are various: they range between different sectors but in any case every issue refers surely to least one artistic element. It is a new young magazine and due to its dynamic and formative nature it looks at those readers who are less suspicious and who understand its real value, for example the effort behind its structure or the willpower to contribute to a collective re-education.

PROMOTION PRODUCTION

What does it mean? The meaning of these two words is more simple than it appears, it conceals within itself the following motto: “we invest in promotion”. We really believe in what we do and we want it to last longer and involve more and more people. We cannot limit ourselves to “patronage” but we want to generate continuous value and our job is the only medium that can allow us to carry on the initiative. Our is a noble cause, that is why we make efforts not only for return on investments. Therefore the independent production of live shows, rather than artistic exhibitions and other activities that need resources for “come to light” seemed to be the pivotal key. Since we are not bound in any way to anyone, we exclusively commit to projects that have the basic requirements such as professionalism, originality and real value. After that, there are added the conditions of realization studied by ourselves. In our little, the objective is to contribute to the dissemination of beautiful works of playful and profound entertainment and also to spread the idea that pleasure and substance are not in contradiction with each other. It is a greater risk to which greater efforts correspond but, in case of success, there will be much greater satisfaction.